Paris Hilton has launched her first skincare product, Unicorn Mist — and is heavily promoting it online, where it is described as “a magical blend of pure rose extracts and soothing emollients.”

The rose water spray is in a bottle with a precision mist applicator that delivers a “concentrated aromatic spritz,” according to the company. The white bottle features a subtle striped rainbow decoration that features pink and greenish-blue hues. 

Unicorn Mist was developed and is being marketed by Hilton Lifestyle, the Los-Angeles-based company that Paris Hilton co-founded in 2016. The company has a mission plans to market skincare products for “ingredient-conscious consumers that deliver measurable results by supporting skin health from within,” by partnering with a team of industry experts and chemists. 

Paris Hilton stars in the product’s unicorn-themed campaign. The company says the proprietary rose water formula is a preview offering of a full line of natural skincare products that will launch in early 2018.

Hilton comments, “I am so excited to be able to bring such an amazing product to the market. I have always had a passion for taking care of my skin and I only use products that actually work without harmful chemicals that are only a temporary fix. With this new company I can stand behind my own products and promote a brand that is focused on making products that truly work and can help everyone look and feel their best.”

Unicorn Mist is available on the product’s website, and it will roll out to select retail locations throughout Australia in mid-December.